Kraft Energy: a site for an electrical contractor that earns trust before the first call
9 services, 5 industries and 14 projects: the client sees their kind of job before calling
Kraft Energy: a site for an electrical contractor that earns trust before the first call
A client looking for an electrical or solar contractor opens your site and sees no projects, no licences, nothing about the voltages you work with? They call whoever shows all that. For Kraft Energy from Drohobych we built a site that shows the company's scale in seconds and brings in requests that already say what kind of job it is. We do the same for your company.
Sound familiar?
In B2B, trust decides: clients want to see real projects, licences and proof that a contractor does their kind of work. If your site is one page with a phone number, you are compared on price alone, and requests arrive with no details, so every one of them needs a call to figure out.
The fix
The first screen says what the company does, shows the 0.4-110 kV range and its valid licences. Every service and every industry has its own page, the portfolio filters by type of site, and the request form asks for the kind of job straight away.
How we did it
- 9 service pages, from power networks and switchgear to power lines, transformer substations and solar power plants, each with its scope of work and a request button
- 5 industry pages: industrial plants, commercial property, logistics, critical infrastructure, office buildings. Clients see their own kind of site straight away
- A filterable portfolio: 14 projects by category (hospitality, resorts, housing, retail, manufacturing), from GORO Mountain Resort to the ATB supermarket chain
- Trust on the first screen: the voltage range, valid permits and licences, the partnership with Lvivoblenergo and 6 stages of work from brief to service
- A request form with the project type on the home, projects and contact pages: each request arrives already saying what needs doing
- Search: Electrician and WebSite structured data and a sitemap with every service and industry page. PageSpeed on desktop: Performance 98, Best Practices and SEO 100
Have a technical problem?
Leave a request - we'll get in touch to work out how to approach your specific problem.
Discuss a project